Stage 01
Frame
Agree the questions this work has to answer, and who settles a disagreement.
- Remedium
- Set the brief, the interview list and the evidence we will need.
- Your team
- Name one person who can make a decision stick.
01Service
Working out what to fix first
A project can be built perfectly and still be the wrong project. This is the bit where we work out what your business should change, in what order, and what has to be true for the change to be worth paying for.
What you get
01The diagnosis
These are things business owners genuinely say in a first meeting, and what they usually turn out to mean. The last column says which of the four fixes it.
02What you get
Everything below is written for whoever has to do the work — including your own team, if you take the plan and do it yourselves.
03How the work runs
This work fails when it is done to a business instead of with it. Every stage below has work on both sides of the table.
Stage 01
Agree the questions this work has to answer, and who settles a disagreement.
Stage 02
Go and see how the work is actually done, not how the process document says it is.
Stage 03
Put a size on each problem and each option, using the evidence rather than the enthusiasm.
Stage 04
Choose the first thing to build, and the shape of everything after it.
04The fine print
Both lists are short. The second one is the more useful of the two.
What you bring
Not part of this
If a piece of work falls outside this list, we say so at the point we notice it, not on the invoice.
05How it fits
Each of the four can be bought on its own. When they run together, this is what actually passes between them.
Service 02
Service 03
Service 04
06Next step
The most useful first conversation is a plain description of what is going wrong and roughly what it is costing you. If this is not the one that fixes it, we will tell you which one is.